Have you come across people on LinkedIn who have the job you’re trying to land?
You look through their profile and realize…
Wait, they have less experience than me.
And they graduated years after I did.
And they didn’t work with the kind of large scale projects and big name clients I’ve worked with.
Why them and not me??
Because just having the experience for the job you want is not what lands you one.
In fact, it’s not always the most qualified candidate who gets the job.
The best marketer does.
A master marketer is someone who:
- Has a strong personal brand and knows what it is they have to offer
(think about it as the product you’re marketing) - Gets in front of the decision makers proactively without waiting to get noticed
(think of it as introducing the product to the customers proactively and not waiting for them to discover it on their own) - Knows how to communicate the value of their personal brand to the decision makers
(think of it as showing the customers why need YOUR product and need it NOW) - Once you learn how to be a pro marketer, you’ll be unstoppable.Just like one of my student, who landed two job offers with Gaming industry in Malta, without speaking German and without much work experience.Or like my student Royal, who landed a hard-to-get Account Executive job at LinkedIn, without any experience in tech.To be successful, you must become a master marketer.
You must become a master marketer to be successful and land your dream jobs. Now, and for the rest of your career.
P.S. Market yourself by getting a LinkedIn Revamp by contacting me
